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What is Meta Pixel?

Meta Pixel is a piece of code that you place on your website to track visitor activity, helping you to measure the effectiveness of your advertising by understanding the actions people take on your site.

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Official Documentation

For more detailed information, visit the Meta Pixel Documentation.

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Key Benefits of Meta Pixel Integration

Meta Pixel helps you track conversions, optimize ads, and build targeted audiences for future ads.
  • Conversion Tracking: Measure the effectiveness of your ads by tracking the actions people take on your site.
  • Audience Building: Create custom audiences for future ad targeting.
  • Ad Optimization: Optimize your ad delivery to people likely to take action.
  • Insights: Gain insights into how people use your website.

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How to Add Meta Pixel Integration

1

Navigate to Integrations

Navigate to the Integrations section in your Replo dashboard.
2

Select Meta Pixel

Select Meta Pixel from the list of available integrations.
3

Enter Pixel ID

Enter your Pixel ID when prompted. To find your Meta Pixel ID, follow these steps:
  1. Log in to your Meta Business Suite.
  2. Navigate to the “Events Manager”.
  3. Select your pixel from the data sources list.
  4. Your Pixel ID is displayed in the pixel details.
4

Save Changes

Save the changes to enable the integration.