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Replo turns campaign ideas into ready-to-launch landing pages and funnels. Describe what you want in plain language; Replo builds matching pages that align with your brand, product data, and checkout — so you can ship campaigns in minutes and start improving CVR immediately.

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Why This Matters

These strategies come from performance marketers shipping campaigns that move the needle on CAC, ROAS, and LTV. Replo is trained on pages that actually convert — good prompts help you build faster and test more. The performance impact: Let’s say you’re running paid social at $45 CAC with a generic product page converting at 2%. If you prompt Replo to build a dedicated landing page with message-match and a single clear offer, you might see CVR jump to 4-6%. That’s a 2-3x improvement — which drops your CAC to $22-30 while spend stays constant.

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What is Prompting?

Prompting is how you tell Replo what to build — landing pages for paid traffic, sales funnels for new offers, seasonal promos, product launches, and re-engagement campaigns. Clear prompts lead to pages that match your ad creative, connect to your product catalog, and align with your conversion funnel.

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Why Prompting Impacts Performance

Sharp prompts are the difference between “a page” and a page that improves unit economics. With the right guidance, Replo can:
  • Generate message-matched landing pages for each ad set (improves CTR → CVR flow).
  • Launch high-converting funnel templates based on proven performance patterns.
  • Build fast, mobile-optimized pages that reduce bounce rates and protect CVR.
Example scenario: You’re testing three new Meta ad creatives for a supplement launch. Instead of sending all traffic to your homepage (2% CVR), you prompt Replo to build three dedicated landing pages — one for each creative — with matching headlines, visuals, and offer structure. Each page converts at 5-7% because the message is consistent from ad to page. Your CAC drops from $50 to $28, and you can scale spend profitably.

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Understanding How AI Thinks

Replo follows your instructions literally. Be clear about what to build, what to avoid, and what success looks like. Short sections, simple language, and direct requests work best. Think of it like briefing a designer or developer — the more context you provide about your campaign goal, target audience, and conversion objective, the better the output.

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Core Prompting Principles: The C.L.E.A.R. Framework

  • Concise — Say exactly what you want in a few lines.
  • Logical — Organize requests as bullets or numbered steps.
  • Explicit — State must-haves (e.g., “single CTA,” “message-match with ad,” “bundle offer”).
  • Adaptive — Iterate in small steps: ask for edits, not complete rebuilds.
  • Reflective — Track what works; reuse winning prompts across campaigns.

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The Four Levels of Prompting

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1. Structured “Training Wheels”

Use labeled sections when the campaign is complex or you’re testing something new. 
Context: Create a product launch landing page for paid social traffic.
Goal: Improve CVR from 2.5% to 5%+ to bring CAC under $40.
Task: Build a page that matches my Meta ad creative and highlights the bundle offer.
Guidelines: Include hero with social proof, 3-benefit section, before/after visuals, single "Add to Cart" CTA.
Constraints: Do not add pricing table or comparison chart. Use existing product data and Shopify checkout.
Why this works: You’ve told Replo the business goal (CVR, CAC), the traffic source, and the conversion objective. The output will be optimized for performance, not just aesthetics.

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2. Conversational Prompting

Talk to Replo like a teammate — still clear and complete. 
Let's build a Black Friday landing page. Match my "40% Off Sitewide" creative and keep one main CTA.
Add a hero with urgency (countdown timer), a grid of bestsellers, testimonials, and a trust section.
Keep the layout simple and fast on mobile — we're driving TikTok traffic and bounce rate is high.
Why this works: You’ve provided context (Black Friday, TikTok traffic, bounce rate concern), creative direction (match the ad), and conversion focus (single CTA, urgency).

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3. Meta Prompting

Ask Replo to improve your prompt before building. 
Review this prompt and make it clearer and more specific. Flag any missing info:
"Build a landing page for a welcome offer with social proof and an email capture."
Replo might respond:
Missing: What’s the offer? Who’s the audience? What’s the traffic source? What should social proof emphasize (reviews, UGC, testimonials)? What’s the post-capture action?
Why this works: You get a stronger prompt before investing time in building. Use this when you’re unsure how to structure a new campaign type.

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4. Reverse Meta Prompting

Capture what worked so you can reuse it across campaigns. 
Summarize the final supplement launch page we shipped yesterday and draft a reusable prompt I can use for the next product launch.
Replo might generate:
Reusable Launch Page Prompt:
Build a product launch page for [PRODUCT_NAME] targeting paid social traffic. Include hero with product shot + headline, 3-benefit section with icons, testimonials (3-5), ingredient/feature callouts, single CTA (“Shop Now”). Match ad creative tone. Optimize for mobile, target 5%+ CVR.
Why this works: You’re building a library of prompts that already drove results. Reuse them to ship faster and maintain consistency.

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Advanced Techniques

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Zero-Shot vs Few-Shot

  • Zero-shot: Give a direct request when the task is common (e.g., “Build a product page with testimonials and a single CTA”).
  • Few-shot: Add one or two mini-examples to lock the style, format, or tone you want.
Example (few-shot for headline style): 
Headline style: "Clear outcome + social proof" → "Join 10,000+ customers who cut their CAC by 30%."
Now write 3 headline options for a subscription welcome page targeting first-time buyers from paid social.
Example (few-shot for offer structure): 
Offer format: "Discount + urgency + benefit" → "Save 25% today and get free shipping — offer ends Sunday."
Now draft 3 offer variations for a Mother's Day gift bundle.
Why this works: Few-shot prompting gives Replo a pattern to follow. You’ll get consistent, on-brand output across campaigns.

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Ensuring Accuracy (Reduce Guesswork)

Ground Replo with the assets and facts you already have:
  • Point to the ad creative to match messaging and visual style (improves CTR → CVR consistency).
  • Reference existing templates or campaign types that already converted well.
  • Specify traffic source (Meta, TikTok, Google) so Replo optimizes for that audience.
  • Confirm product data and checkout integration are connected so the funnel works end-to-end.
Example: 
Use my Meta ad creative titled "Summer Sale Hero" as the visual reference.
Match the headline tone and color palette.
Traffic is coming from a retargeting campaign (warm audience, 60-day window).
Product: "Essential Skincare Bundle" — pull from Shopify, price is $88.
Single CTA: "Claim Your 30% Off" → Shopify checkout.
Why this works: You’ve eliminated guesswork. Replo knows the source, the audience temperature, the product, and the conversion action. The result will be tightly aligned with your funnel.

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Additional Prompting Tips

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Start with a Solid Campaign Brief

Give Replo the essentials up front — goal, audience, assets, and constraints: 
Goal: Collect emails for pre-launch waitlist; target 15%+ capture rate.
Audience: Cold traffic from TikTok ads (18-34, interested in clean beauty).
Assets: "Glow Up" ad creative; hero image; 3 founder story testimonials.
Must-haves: Countdown to launch, 3-benefit list, trust badges (cruelty-free, vegan).
Offer: First 500 signups get 20% off at launch.
Out of scope: No product pricing, no checkout, no upsells.
Why this works: Replo has everything needed to build a high-converting pre-launch page. You’ve specified the conversion goal (email capture rate), the audience, and the offer structure.

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Be specific, avoid vagueness

Vague prompts lead to generic output. Be direct about what needs to change. 
Bad: "Make this page better."

Good: "Tighten the hero copy to one sentence, surface the top 3 benefits as icon bullets, and move testimonials above the fold to improve trust signals early."
Performance impact: Specific prompts save iteration time. If your CVR is stuck at 3% and you know the issue is weak social proof placement, tell Replo exactly what to fix.

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Incremental prompting

Ship in small steps and keep what works. Don’t rebuild the entire page — iterate on the sections that matter. 
Step 1: Build hero section with headline, subhead, and CTA.
Step 2: Add 3-benefit section below hero.
Step 3: Add testimonials and trust badges.
Step 4: Add FAQ and urgency countdown.
Why this works: You can test each section’s impact on CVR and pause if something breaks. Incremental prompts also make it easier to A/B test individual elements (hero vs testimonials vs urgency).

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Include constraints and requirements

Tell Replo what NOT to do. Constraints prevent scope creep and keep pages focused. 
Add urgency with a countdown timer (ends Sunday 11:59 PM EST).
Keep one CTA throughout the page: "Add to Cart."
Do not add a pricing comparison table.
Do not add related product recommendations.
Why this works: Single-CTA pages convert better for paid traffic. By constraining Replo, you’re enforcing best practices that protect CVR.

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Avoid ambiguity

Ambiguous prompts lead to misaligned output. Be explicit about placement, copy, and behavior. 
Ambiguous: "Add an email capture somewhere."

Clear: "Place an email capture form directly under the hero section. Single field (email), placeholder text: 'Enter your email.' Button text: 'Get 15% Off.' Include a privacy note below: 'We respect your inbox.'"
Why this works: You’ve specified placement, copy, and trust signals. The result will match your conversion objective.

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Mind your tone

Polite, direct prompts tend to be clearer and easier for Replo to parse. 
Please don't modify the headline or hero image. Focus only on the testimonials section — swap in testimonial #3 and increase font size by 2pt.
Why this works: You’ve been explicit about what to preserve and what to change. This prevents unintended edits that could hurt CVR.

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Use Replo’s Modes Intentionally

Replo has two modes for building content:
  • Chat Mode — Generate content from scratch using prompts, screenshots, or product references. Use this to create new landing pages, match ad creatives, or build campaign pages quickly.
  • Edit Mode — Click directly into elements on your page to modify text, styling, layout, or product connections. Use this for quick edits and refinements after the initial build.
Example workflow:
  1. Chat Mode: “Build a landing page for a supplement launch targeting gut health. Audience is 25-45, health-conscious, from Meta ads. Include hero with product shot, 3-benefit section, testimonials, FAQ, single ‘Shop Now’ CTA.”
  2. Replo generates the page. Review the structure and messaging.
  3. Edit Mode: Click into the testimonials section, swap testimonial #2 for #3, adjust CTA button color to brand red.
  4. Publish and track CVR.
  5. Iterate based on performance: If CVR is strong (4%+), reuse this structure for the next product launch.

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Use formatting to your advantage

Number your steps and list your requirements clearly. Replo will mirror your structure. 
1. Hero section: headline + subhead + CTA
2. Benefits section: 3 icons with short descriptions
3. Social proof: 5 testimonials in a grid
4. FAQ: 4 questions, collapsed accordion format
5. Final CTA: same as hero CTA
Why this works: Numbered lists are easier for Replo to parse and execute. You’ll get exactly what you asked for, in the order you specified.

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Leverage examples or references

Point to a past campaign, a competitor page, or a template you like — ask Replo to match the structure or style. 
Reference: Our "Spring Sale 2024" landing page (converted at 6.8%).
Match the layout structure (hero, 3-benefit grid, testimonials, FAQ, CTA).
Update the offer to "Summer Sale — 35% Off" and swap in new product images.
Why this works: You’re reusing a proven structure that already converted well. This reduces risk and speeds up iteration.

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Using image prompts

Upload an ad creative or design reference and ask Replo to create a matching page in one click. 
Use this ad image to build a matching landing page: same headline tone, color palette, and product emphasis.
Include a 3-benefit section (hydration, anti-aging, glow), testimonials, and a single "Add to Cart" CTA.
Optimize for mobile — this is TikTok traffic.
Performance impact: Message-matched pages convert 2-4x better than generic product pages. If your ad says “Get glowing skin in 7 days,” your landing page should lead with the same promise.

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Feedback integration

Iterate on what’s working and fix what’s not. Use specific feedback to refine pages without starting over. 
Good: The offer and urgency are clear.
Needs work: Benefits copy is too long — cut each to one sentence. Swap in testimonial #2 (mentions results in 2 weeks, which matches our ad claim). Increase CTA button size by 20% and change color to brand red.
Why this works: You’re preserving what’s working (offer, urgency) and fixing specific issues (copy length, social proof alignment, CTA visibility). Small iterations protect CVR while improving weak spots.

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Applying These Strategies in Replo

Replo’s features are designed to help you ship high-converting campaigns faster:
  • Chat Mode — Describe your campaign goal, audience, and offer; Replo generates a matching page. Upload ad creatives or screenshots to create message-matched landing pages in minutes.
  • Edit Mode — Click into any element to modify text, styling, or product connections. Make quick refinements without rebuilding from scratch.
  • Product References — Connect pages directly to your Shopify product catalog. Replo pulls in real product data (images, prices, variants) automatically.
  • Brand Library — Set your colors, fonts, and styles once; every page you generate matches your brand automatically.
  • Integrations — Connect your tracking pixels (Meta, TikTok, Google) once; Replo ensures proper firing without duplicates or broken attribution.
  • Speed Optimization — Replo builds fast, mobile-optimized pages that reduce bounce rates and protect CVR.
Example workflow:
  1. You’re launching a Q4 promo for a skincare brand. Current product page converts at 2.8% with CAC at $52.
  2. Chat Mode prompt: “Build a Black Friday landing page. Match my ‘40% Off Sitewide’ Meta ad creative. Include hero with countdown, 3-benefit section, testimonials, FAQ, single CTA. Optimize for mobile.”
  3. Replo generates the page in 5-10 minutes. You review the structure.
  4. Edit Mode refinements: Click into testimonials section, swap in different reviews, adjust CTA button size.
  5. Publish and test.
  6. Result: Page converts at 6.1% (2.2x improvement). CAC drops to $24. You scale spend from $5K/day to $15K/day while staying profitable.

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Summary

  • Keep prompts short, direct, and goal-oriented — include campaign context, audience, and conversion objective.
  • Build in small steps and iterate based on performance data (CVR, bounce rate, CAC).
  • Use Chat Mode to generate pages from prompts or ad creatives, then Edit Mode to refine and optimize.
  • Track performance and reuse winning prompts across future campaigns.

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Next Steps

Great prompts unlock faster builds, higher CVR, and lower CAC. Start with clear campaign goals, tell Replo what you need in plain language, and iterate based on what converts. What to do next:
  1. Try the Prompt Library — Explore ready-to-use prompts for common campaign types (product launches, seasonal promos, subscription funnels).
  2. Explore Prompting Replo — Learn Replo-specific techniques for building pages, using templates, and integrating with your stack.
  3. Ship a campaign — Pick a high-priority ad set, write a clear prompt, and build a matching landing page. Track CVR and iterate.
Your ads stay matched, your funnels stay intact, and your team ships faster.