Prompting 101

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On this page

• Heads up!
• What is Prompting?
• Why Prompting Matters
• Understanding How AI Thinks
• Core Prompting Principles: The C.L.E.A.R. Framework
• The Four Levels of Prompting
  • 1. Structured “Training Wheels”
  • 2. Conversational Prompting
  • 3. Meta Prompting
  • 4. Reverse Meta Prompting
• Advanced Techniques
  • Zero-Shot vs Few-Shot
  • Ensuring Accuracy (Reduce Guesswork)
• Additional Prompting Tips
  • Start with a Solid Campaign Brief
  • Be specific, avoid vagueness
  • Incremental prompting
  • Include constraints and requirements
  • Avoid ambiguity
  • Mind your tone
  • Use Replo’s Modes Intentionally
  • Use formatting to your advantage
  • Leverage examples or references
  • Using image prompts
  • Feedback integration
• Applying These Strategies in Replo
• Summary
• Conclusion

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Heads up!

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What is Prompting?

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Why Prompting Matters

• Spin up matching landing pages for each ad creative.
• Launch campaign templates that already reflect proven patterns.
• Build fast, mobile-ready pages that don’t leak traffic.

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Understanding How AI Thinks

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Core Prompting Principles: The C.L.E.A.R. Framework

• Concise —  Say exactly what you want in a few lines.
• Logical —  Organize asks as bullets or steps.
• Explicit —  State must-haves (e.g., “single CTA,” “match ad creative”).
• Adaptive —  Iterate: ask for edits, not overhauls.
• Reflective —  Note what worked; reuse winning prompts.

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The Four Levels of Prompting

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1. Structured “Training Wheels”

Context: Create a product launch landing page.
Task: Build a page that matches my ad creative and brand style.
Guidelines: Include hero, benefits, social proof, single CTA. Keep it fast and focused.
Constraints: Do not add extra sections. Use my product data and existing checkout connections.

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2. Conversational Prompting

Let’s build a seasonal sale page. Use my “Summer Sale” creative and keep one main CTA.
Add a short hero, a grid of top offers, a countdown, and testimonials.
Keep the layout simple and fast on mobile.

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3. Meta Prompting

Review this prompt and make it clearer and shorter. Flag any missing info:
“Build a landing page for a welcome offer with social proof and an email capture.”

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4. Reverse Meta Prompting

Summarize the final sales page we shipped and draft a reusable prompt I can use for the next campaign.

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Advanced Techniques

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Zero-Shot vs Few-Shot

• Zero-shot: Give a direct request when the task is common.
• Few-shot: Add one or two mini-examples to lock the style or format.

Example (few-shot):
Headline style: “Clear outcome + proof” → “Grow faster with pages that match your ads.”
Now write 3 headline options for a subscription funnel welcome page.

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Ensuring Accuracy (Reduce Guesswork)

• Point to the ad creative to match message and visual style.
• Reference existing templates or campaign types you like.
• Confirm pixels and tracking are handled by Replo so funnels don’t break.

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Additional Prompting Tips

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Start with a Solid Campaign Brief

Goal: Collect emails before launch; one primary CTA.
Audience: First-time visitors from paid social.
Assets: May 2025 ad set; hero image; 3 testimonials.
Must-haves: Countdown, benefits list, trust badges.
Out of scope: No upsells for this page.

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Be specific, avoid vagueness

Bad: “Make this page better.”
Good: “Tighten the hero copy, surface 3 benefits as bullets, and move testimonials above the fold.”

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Incremental prompting

Step 1: Build hero + CTA.
Step 2: Add benefits and testimonials.
Step 3: Add countdown and FAQ.

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Include constraints and requirements

Add urgency with a countdown.
Keep one CTA across the page.
Do not add a pricing section.

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Avoid ambiguity

Clear: “Place email capture under the hero with a single field and a privacy note.”

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Mind your tone

Please don’t modify the headline. Focus on the testimonials section only.

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Use Replo’s Modes Intentionally

• Chat Builder: Plan, review ideas, and refine copy before changes go live.
• Build: Apply approved changes to generate pages and campaigns.
• Templates & Analytics: Start from market-proven layouts; review performance to iterate.

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Use formatting to your advantage

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Leverage examples or references

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Using image prompts

Use this ad image to build a matching landing page: same headline tone, colors, and product emphasis.
Include a short benefits list and a single “Shop Now” CTA.

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Feedback integration

The offer is clear. Please shorten the benefits copy, swap in testimonial #2, and increase visual focus on the CTA.

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Applying These Strategies in Replo

• Campaign Templates: Start from patterns that already convert; personalize to your brand.
• Chat Builder: Describe the page you want; Replo assembles it for you.
• Image → Landing Page: Upload creative; get a matching page and consistent messaging.
• Analytics & A/B Testing: Test headlines, CTAs, and sections; double your conversion rate without doubling work.
• Pixels & Integrations: Share your pixel IDs — Replo handles the rest without duplicates or broken funnels.
• Speed: Fast pages keep more mobile visitors from bouncing.

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Summary

• Keep prompts short, direct, and goal-oriented.
• Build in small steps and iterate.
• Use Replo’s Chat Builder, Templates, Image→Page, and Analytics to go from idea to live campaign — fast.

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Conclusion