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The quality of what Replo builds depends on how clearly you communicate what you need. Vague prompts lead to generic pages. Specific prompts lead to pages optimized for your campaign goals.

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Be Specific, Not Vague

❌ Vague Requests

“Make this page better”“Add social proof somewhere”“Improve the design”“Make it more modern”Why this fails: Replo doesn’t know what “better” means for your campaign. Is it CVR? Load speed? Mobile experience?

✅ Specific Instructions

“Move testimonials above the fold, directly under hero. Use 3 testimonials in horizontal layout with customer names and photos.”“Add 5-star rating with ‘2,000+ reviews’ below the CTA button in the hero section.”“Increase headline font size by 20%, change CTA button color to brand red (#E42744), and increase button height to 56px.”Why this works: Clear, measurable instructions. Replo knows exactly what to change and where.

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Provide Context, Not Just Requests

❌ Generic Campaign Prompts

“Build a landing page for my product”“Create a sale page”“Make a homepage”Why this fails: No context about traffic source, conversion goal, or target audience. You’ll get a generic template, not a performance-optimized page.

✅ Performance-Focused Prompts

Ecommerce: “Build product launch page for wireless headphones. Traffic: TikTok ads, 18-35 audience. Goal: 4%+ CVR at $35 CAC. Include hero with product benefits, comparison chart vs wired, testimonials, single ‘Add to Cart’ CTA.”SaaS: “Build demo page for project management tool. Traffic: LinkedIn ads, B2B managers. Goal: 15%+ demo booking rate. Include hero, 3 key features with screenshots, customer logos, demo form.”Services: “Build consultation page for financial advisor. Traffic: Google ads, retirement planning searches. Goal: 25%+ form submissions. Include hero with credentials, service breakdown, case study, contact form.”Why this works: Includes traffic source, audience, conversion goal, and specific elements. Replo can optimize for your actual business metrics.

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Give Real Data, Not Placeholders

❌ Asking AI to Guess

“Add some product features”“Include relevant testimonials”“Put in some trust badges”Why this fails: Replo has to invent content, which means it won’t match your actual product benefits or customer results.

✅ Providing Exact Assets

“Add these 3 features:
  1. ‘Free shipping over $50’ with truck icon
  2. ‘30-day returns’ with return arrow icon
  3. ‘10,000+ 5-star reviews’ with star icon”
“Include testimonial from Maria Garcia: ‘Lost 15 pounds in 8 weeks with these supplements’”“Add trust badges: Secure checkout (lock icon), Money-back guarantee (shield icon), As seen in Forbes (logo)”Why this works: You’re providing real data. The output will be accurate and credible.