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What Is an Advertorial?

An advertorial is an ad that doesn’t look like an ad. It looks like an article. Or a customer story. Or an educational guide. But it’s selling something. The name comes from combining “advertisement” and “editorial.” You’re advertising, but it reads like editorial content. Here’s why that matters.

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Why Advertorials Work

Nobody clicks on ads anymore. People have learned to ignore them. Studies show users spend less than 1% of their attention on typical ad placements. Hundreds of millions of people use ad blockers. Your banner ads aren’t working. But people do read articles. They read stories. They read guides that help them solve problems. Advertorials work because they give people something valuable before asking for anything. You’re not interrupting them. You’re helping them.

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When to Use Advertorials

Advertorials work best when you need to explain something. If you’re selling a simple product everyone understands, you probably don’t need one. Just show them the product and the price. But if you’re selling something that requires explanation, advertorials are powerful:
  • Products that solve unfamiliar problems
  • Premium products where price needs justification
  • Complex products with benefits that aren’t obvious
  • New products in crowded categories
The more explaining you need to do, the more an advertorial helps.

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The Basic Formula

Good advertorials follow a simple structure:
  1. Start with a problem people have
  2. Give them valuable information about that problem
  3. Show how your product solves it
  4. Make it easy to buy
The key is step #2. You need to actually help people. Give them information they’d want to read even if they never buy from you. Spend 75% of your page delivering value. Spend 25% selling. If you flip those numbers, you’ve just made a sales page. Nothing wrong with sales pages, but that’s not an advertorial.

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What we’re building today

Today we’re gonna build an advertorial landing page for a washing machine cleaner as an example. This is a perfect example of the format done right.

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Prompt

Build this page exactly https://order.uprootclean.com/wmtabs/wmt004-3, with images

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Step #1 — Building this page in Replo

Copy the above prompt directly into the prompt box in Replo. Replo will spend a few minutes building the page for you, and the final result should look like this —  Advertorial

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Step #2 — Use Edit Mode to directly update the content

Now that the page is built, you can use Edit Mode to directly write the page. Edit Mode gives you a direct way to click into elements on your page and update them instantly. You can make quick changes through the sidebar modifiers or ask for structural edits through natural language prompts. To learn more about Edit Mode, please read our Edit Mode documentation.

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Step #3 — Publish the page

Now that the page is updated, you can publish it to your website. Publishing your pages makes them live on your site. Your published page will be accessible to anyone with the link — make sure your shop is ready for public access before publishing!