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If you’re used to Shopify page builders, you might expect your pages at yourstore.com/pages/.... Replo pages are modern web apps hosted on their own address, usually a subdomain of your domain like shop.yourbrand.com, while products, cart, and checkout stay on Shopify. Tracking, ads, and attribution keep working. Why Publish to a Subdomain covers the full reasoning and answers the common concerns. More in Publishing.