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Amazon FBA works well for ecommerce brands that want access to Amazon’s massive customer base and fulfillment network. It provides Prime badge credibility with 2-day shipping, handles payment processing and customer service, and manages all logistics through Amazon’s fulfillment centers.

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Why Use Replo with Amazon FBA

Let’s say you’re selling supplements on Amazon FBA. Your Amazon listing is optimized for SEO, but it’s surrounded by competitors’ products in the “Customers also viewed” section, generic Amazon branding, and comparison shopping that drives price sensitivity. You create a landing page in Replo that tells your brand story, explains your ingredient sourcing, showcases before/after results, and addresses objections (“Is this FDA approved?” “How long until I see results?”). When visitors click Buy Now, they’re redirected to your Amazon listing to complete the purchase.
Replo enablesWhat stays the same
Brand-focused landing pages and sales funnels without Amazon’s distractionsAmazon handles fulfillment, shipping, and returns
Your story and differentiation front and centerYour products remain eligible for Prime
A/B testing to optimize paid traffic conversionCustomer reviews stay on your Amazon listing
Control over messaging before the Amazon listingOrder management happens in Amazon Seller Central
Amazon’s product pages are designed for comparison shopping, which drives price competition. Your Replo landing pages and sales funnels build brand preference before visitors land on Amazon, which helps maintain focus on your product’s unique value.

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Setup

1

Get your Amazon product link

  1. Log in to Amazon Seller Central
  2. Go to your product listing
  3. Copy the product URL (e.g., amazon.com/dp/B0XXXXXXX)
Use your Amazon Affiliate link if you want to earn referral fees on your own traffic. Create an Amazon Associates account and generate an affiliate link for your product.
2

Create a product in Replo

Go to your Shop’s Products Page and create a new product.Add your product details and select Use an external checkout link.Paste your Amazon URL as the external party checkout link.
3

Add to your landing page

Build your landing page in Replo and add your product. When customers click Buy Now, they’re redirected to your Amazon listing.

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Tracking Sales

Add your Amazon Attribution tag to track which sales came from your Replo landing page. Example: 
amazon.com/dp/B0XXXXXXX?maas=maas_adg_123456
Amazon Attribution provides detailed reporting on external traffic sources and conversions in your Amazon Ads console.
Amazon Attribution is free for Amazon sellers and provides conversion tracking for off-Amazon marketing channels. Sign up in your Amazon Ads console.
For more details on setup and troubleshooting, see the full guide to external checkout links. Learn more about tracking and attribution.