Why Use Replo with Gumroad
Let’s say you’re a course creator selling on Gumroad. You’ve built an audience there, your affiliate program is set up, and customers know your Gumroad storefront. But your Gumroad product page converts at 2.1%—it’s bland and generic. You create a landing page in Replo with video testimonials, a breakdown of what’s included, and urgency messaging. When customers click Buy Now, they’re redirected to your Gumroad checkout to complete the purchase.| Replo enables | What stays the same |
|---|---|
| Custom landing pages and sales funnels that tell your product story | Gumroad handles checkout, payments, and file delivery |
| Video, testimonials, and social proof before checkout | Your affiliate program keeps running |
| A/B testing to optimize conversion | Customer emails go through Gumroad |
| Your existing Gumroad infrastructure for payments and fulfillment | You manage fulfillment in Gumroad’s dashboard |
Setup
1
Get your Gumroad product link
- Log in to Gumroad
- Go to your product
- Copy the product URL (e.g.,
gumroad.com/l/your-product)
2
Create a product in Replo
Go to your Shop’s Products Page and create a new product.Add your product details (title, description, price, images) and select Use an external checkout link.Paste your Gumroad URL as the external party checkout link.
3
Add to your landing page
Build your landing page in Replo and add your product. When customers click Buy Now, they’re redirected to your Gumroad checkout.
Tracking Sales
Add UTM parameters to your Gumroad link so you can track which sales came from your Replo landing page. Example:Gumroad’s checkout page is generic and can hurt CVR. Your Replo landing page does the heavy lifting (building desire, overcoming objections), so even if Gumroad’s checkout isn’t optimized, your overall CVR will still improve.
For more details on setup and troubleshooting, see the full guide to external checkout links. Learn more about tracking and attribution.