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Mailchimp is an email marketing platform for audiences, campaigns, and automations. Connecting it in Replo lets published waitlists and other email forms add subscribers to a Mailchimp audience. Connecting Mailchimp in Shopify does not send Replo form submissions to Mailchimp. The project needs a Replo Mailchimp connection.

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Connect Mailchimp

You can connect Replo to Mailchimp by signing into your Mailchimp account from the Replo Integrations app.
1

Open the Integrations app

In Replo, open the Integrations app and find Mailchimp.
2

Sign in and authorize

Click Connect, sign in to Mailchimp, and approve access. This links your Mailchimp account to your Replo project.
You can also connect straight from chat; if you ask Replo to use Mailchimp before it’s connected, it drops the connection card right into the conversation.

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Add a signup or waitlist form

Ask Replo to add an email signup form and it builds a custom, on-brand form that submits to the Mailchimp audience you choose. Mailchimp’s API can’t be called from the browser, so the form submits through Replo, which adds the subscriber with your connected Mailchimp account.
If the audience uses double opt-in, Mailchimp sends a confirmation email and the subscriber stays pending until they confirm. Someone who is already in the audience but unsubscribed gets a confirmation email to rejoin, and existing contacts’ details are never changed by a form signup. Replo can tag everyone a form adds (for example waitlist-spring), let visitors pick audience groups, and record an event that starts a Mailchimp Customer Journey, so you can tell each form’s signups apart and send them the right follow-up.

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Ask about your audience

Once connected, you can ask Replo how an audience is doing (size, growth, open and click rates), review recent campaigns, or have it write a launch email and save it as a Mailchimp draft. Drafts are never sent automatically; you review and send them in Mailchimp.