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Branding is where your project’s brand lives: your colors, fonts, logos, imagery, and the story of what you sell and who it is for. Set it up once and Replo uses it everywhere, so every page it builds looks like it belongs to the same brand. You can generate the brand from an existing website in seconds, walk through it with Replo, or build it by hand. Open Branding in the sidebar, or search for it with Cmd+K (Ctrl+K on Windows).
Branding is new and still being refined. The core flow works well, but expect naming and details to keep improving.

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Choose your starting point

Branding opens on Do you have a brand? Pick I have a brand to add your website, upload a brand guide, or link a Figma file. Pick I’m starting from scratch to name your brand and add a logo.

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Build a brand kit from chat

You do not have to open Branding first. You can ask Replo to put a brand kit together for you, and it will generate one and open it in Branding for review.

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Fill in the rest

Ask Replo to finish the kit and it picks up with whatever is still empty. “Fill in the rest from our site” keeps everything you set and fills only the gaps. “Use their fonts” or “use their colors” replaces only that part. If the brand has never been imported, Import from website keeps what you already added and fills the remaining gaps.

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What is in your brand

However you start, the brand’s overview gives you the same sections:
  • Brand assets: your logo, logomark, and favicon. Upload your own or let an import pull them in.
  • Colors: your palette, grouped into roles like primary, secondary, and accent.
  • Typography: your fonts and how each one is used.
  • Overview: your business details and a summary of the brand. Use Edit details to change what the business sells, who it is for, and the other facts Replo should know.
  • Personas: the customer profiles Replo should keep in mind while writing and building.
  • References: examples of visual directions you want Replo to learn from.
  • Context: your business and design documents, plus other project files you want Replo to read with the brand.
  • Assets: the images and videos Replo should use in the pages and other work it creates.

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Business details and written context

Use Edit details on the overview to keep your business facts current. Add written background, voice guidelines, or design notes under Context. Replo reads these documents before writing for your brand. Context groups your files under Business context, Design context, and Other files; the two overview documents appear as Business overview and Design overview.

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Keep your project brand current

Each project has one brand. Changes to its details, colors, fonts, assets, personas, references, and context save automatically. Use the actions above the brand to keep it up to date:
  • Re-import (in the … menu at the top of the brand page) opens the import steps again. Import the same website to read its latest logo, colors, fonts, and business details; your personas, documents, and images stay in place. You can also add a brand guide or link a Figma file there.
  • Importing a different website in Re-import replaces the brand once you confirm. Replacing with a different source empties the current brand, including its personas, reference sites, documents, and brand images, before importing the new site. A failed import does not restore it. If Replo could not start reading the site, check Branding to see what remains before retrying. Replacement cannot be undone.
  • Delete brand removes the project’s brand and its brand context. Other files in Files stay in place.
  • Apply branding to site starts a chat request to apply the current project brand to the active site. Replo reads the latest brand before updating the site’s colors, fonts, logo, and other matching design choices.
Branding also asks you to confirm a replacement for Etsy and Amazon URLs, even when you enter the same seller URL. If Replo recognizes the same seller, it updates the existing brand instead.

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How it fits together

Your project brand is the source of truth for how your store looks. When Replo builds in the Site Builder, it pulls colors and fonts from the brand so you set the look once instead of styling each page by hand. The same colors and typography also show up in the Site Builder’s Design library. After you update the brand, use Apply branding to site to bring the active site’s design back in line with it. Want to see it in action? Set up a brand kit, then ask Replo to build with it.

Assets

Manage the logos and images your brand uses.

Site Builder

See your brand applied across your site.